Editorial Issue #035 – Long live the diversity

While eMTBs conquer the mass market and devour all resources, the development of “non-motorised” mountain bikes has apparently reached its zenith. A few mm of travel here, a slightly longer reach there, and the next successor of a best selling bike is born – is diversity dead?

For many brands, their mountain bike lineup looks as if it’s been designed on the same template: Each model shares the same lines and technology, neatly graded into 20 mm travel steps just to leave no category unoccupied. Boring monotony rather than innovative fireworks is the new fashion, but where is the emotion? Proven …read more

Via: Enduro-mtb.com


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