Factory Settings: Santa Cruz teaches Dirt Rag how to build a wheel the fast way

While at Santa Cruz headquarters this spring for the company’s new Blur and Highball launch, a few attendees were offered a tour of the Santa Cruz factory led by Santa Cruz CEO Joe Graney. The company operates closer to a boutique brand than the powerhouse that it is. Unlike many large bike brands, Santa Cruz is unique in that the company assembles all its bikes in-house and builds each of its carbon Reserve wheels at the factory. Walking through the factory, you quickly get the sense that Santa Cruz has followed cues from “The Toyota Way,” creating both an efficiently …read more

Via: Dirt Rag


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