Review: Why S7

Tester: Evan Gross
Age: 31
Weight: 187 lbs.
Height: 6’1”
Inseam: 36”

In early 2016, Why co-founder Adam Miller was sitting at a bar with Enve Composites founder Jason Schiers when he finalized plans and a settled on a name for a company that would sell titanium-only frames. The hope was to create a brand identity that evoked the “fun and excitement” of riding rather than just the race to the finish. This has led to the development of a seemingly odd smattering of bikes that are simply the product of what his crew wants to ride, including a titanium dirt …read more

Via: Dirt Rag


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